Big Ten Network to Feature Extension Dairy Team's DairyCents App

Posted: January 30, 2013

The Penn State Extension Dairy Team will be featured as part of a Big Ten Network television broadcast on February 5 at 9:30 p.m. The program will highlight the Penn State community's impact locally, around the country and the world.

The Penn State Extension DairyTeam's free mobile application, DairyCents," will be featured in a Big Ten Network television broadcast highlighting the Penn State community's impact locally, around the country and the world.

Airing at 9:30 p.m. ET, Tuesday, February 5, the segment about DairyCents features Virginia Ishler, dairy complex manager; Rebecca White, marketing manager for the Extension Dairy Team; Mike Yoder, dairyman from Belleville, Mifflin County, and student Tim Seipt, Easton.

Dr. Terry Etherton, Head of the Department of Animal Science, said, "The Big Ten Network program is wonderful exposure for our Extension Dairy Team that has helped farmers throughout the country maximize their profits by better understanding their production costs. The broadcast will bring nationwide attention to this technology that can be accessed by farmers at no cost."

The DairyCents app has two primary features: calculating income over feed cost and aggregating farmers feed prices into a database. White explains, "With volatile milk and feed prices it is extremely important for producers to understand their costs and their cash flow. This app makes it easy for dairy farmers to comprehend their financial picture." The app was developed based on income over feed cost data started in 2004 with the Penn State University dairy herd.

Ishler notes that the app is available for use in the animal science undergraduate curriculum and allows students to gain knowledge about the app and, for those from dairy farms, to directly apply the information to their own situation.

Yoder calls the app a potential game-changer, saying that young farmers are eager to use new technology to educate themselves so they can make sound financial planning decisions and interact effectively with their vendors.

The College of Agricultural Science's Turfgrass Science program is also highlighted showing the research into ways to increase the resilience of athletic playing surfaces to help reduce the number and severity of head and leg injuries. Other highlights include a story on THON, the largest student-run philanthropy in the world; a story on Penn State Men's Basketball Head Coach Patrick Chambers and his ties to Central Pennsylvania; and the Lunar Lion team involved in a competition to build a spacecraft to land on the moon.

BTN LiveBIG is the second BTN collaborative campus program series produced in conjunction with the Big Ten Conference and its 12 universities. BTN is co-producing the series with Chicago-based TeamWorks Media, a creative content company.  A joint venture between the Big Ten Conference and Fox Networks, BTN is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country.