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Penn State Cattlewomen Promote Beef at Boston Regatta

Posted: October 31, 2012

Two Animal Science students worked with the Northeast Beef Promotion Initiative and the South Dakota Beef Council in promoting beef at the 48th Annual Head of the Charles Regatta.
Collegiate Cattlewomen Olivia Rush (left) and Jenessa Deeter play a trivia game with spectators of the 2012 Head of the Charles Regatta.

Collegiate Cattlewomen Olivia Rush (left) and Jenessa Deeter play a trivia game with spectators of the 2012 Head of the Charles Regatta.

 

Members of Penn State's Department of Animal Science's Collegiate Cattlewomen participated in a beef promotion at the 48th Annual Head of the Charles Regatta in Boston, MA, October 20-21. The effort was a Beef Checkoff Funded Program made possible through a partnership between the Northeast Beef Promotion Initiative(NEBPI) and the South Dakota Beef Council.

The Head of the Charles Regatta is the largest two-day rowing event in the world, and annually attracts nearly 9,000 athletes and 300,000 spectators.

Sophomore Olivia Rush, Doylestown, and junior Jenessa Deeter, Cooperstown, assisted the NEBPI staff in promoting beef by handing out beef jerky samples, beef recipes and t-shirts, and by playing interactive trivia games with the spectators. Both students are animal science majors.

Rush said, "I was encouraged to see that most people attending the Regatta, even vegetarians, were willing to participate in beef trivia and learn more about the animal ag industry. It was great to know that people walked away from the booth as better informed, more intelligent consumers."

Deeter agreed, saying, "With a large portion of the nation uninformed about animal agriculture and the benefits of having animal products in the diet, it was great to see people willing to educate themselves and walk away from our display having learned something."

The Checkoff is a producer-funded marketing and research program designed to increase domestic and/or international demand for beef.

Established in 2008 as a student club in the Department of Animal Science, the club's goal is to promote animal industries, with a special emphasis on the beef industry.